Advertising Week

Advertising Week is the largest gathering of America's most influential image-makers. More than 25 leading advertising and media trade associations hold major annual conferences, meetings, awards shows, and special events in New York City during Advertising Week. Shea Communications was brought on board to promote the week through consumer media. To raise awareness of the vote for America's favorite advertising icon, we ran a media stunt and had former New York Mayor Ed Koch teach Tony the Tiger and others the tricks of successful campaigning. On the morning of the unveiling of the Advertising Walk of Fame, we placed the winning icons and slogans on NBC's Today Show.

New York Times Mr. Peanut 2006 New York Post Mascot Melee 2005 Advertising Age New and Improved Advertising Week 2006 ADWEEK A Lineup of New Voices 2006
Daily News Looking Great 2006 New York Times Colonel Sanders 2006 Dallas Morning News They're Great 2005 Washington Times Going Nuts for Ad Icons 2005