Fourth of July International Hot Dog Eating Contest

Shea Communications developed and implemented an annual series of Nathan's Famous hot dog eating contests in nearly two dozens cities throughout the world each year. The events, which culminate in a world championship on July Fourth in Coney Island, NY, generate extraordinary media placement - more than 600,000 consumer impressions worldwide in 2006. Shea Communications produces, publicizes and hosts the events while organizing sponsorships and managing competitors.

New York Post The Bite Stuff 2005 Crains' By The Numbers 2006 Time Out New York Eat Outings 2006 Daily News Festive for Fourth 2005
Time Out New York Hard to Swallow 2005 New York Times 2 Dozen Hot Dogs Please 2005 Philadelphia Inquirer 35 Hours 2005